AS 2 - Task Two - Analyse the artist

The artist that we have decided to go with to create our music video is Austin Mahone, he mainly sings songs on the teen pop and dance pop genre which would appeal more so to the younger generation that are teenagers or slightly younger. Austin Mahone came to fame in 2011 meaning that he was only 15, he was born on 4th April 1996 in San Antonio which is located in Texas, and he grew up with only his mother because his father died when he was 1 1/2 years old.

Austin Mahone is seen to the older generation as just another singer but to the younger generation they would look up to him and the girls would find him as an attractive person, this is shown in one of his music videos where it was at a live performance at multiple destinations singing with some fans sat on stage and all they wanted to do was try and kiss him, hug him and take picture because they was that happy to be sat on the stage while he was singing.

Austin Mahone began his career by posting videos on YouTube in June 2010.More music videos followed, and by January 2011 he began to build an online following. In October 2011, Mahone posted a video covering Justin Bieber's "Mistletoe”. On February 14, 2012, Mahone independently released his first single, "11:11", to iTunes. On June 4, 2012, he released his debut EP, Extended Play, in Japan only. With his second single, "Say Somethin", being released worldwide the following day. On August 28, 2012, Mahone announced that he had been officially signed to Chase/Universal Republic Records. In November 2012, Mahone signed a deal to become the new "Teen Ambassador" for Lil Wayne's Trukfit fashion clothing line.

He has filmed commercials for McDonald's and Hot Nuts, a Mexican snack. On December 3 2012, Mahone released a song titled "Say You're Just a Friend" featuring rapper Flo Rida as a digital download. He later dropped the piano version of the song and revealed why he released the piano rendition of the song, explaining "I knew my fans love the original version, but I saw a lot of comments saying that they couldn't really hear my voice, so I wanted to reassure them that I can sing the song. I thought it'd be cool to not only have the original version but also the piano version and change it up”.

In June 2013, Mahone released a song called "What About Love". The music video won MTV's Artists to Watch at MTV Video Music Awards, and he was chosen as one of the opening acts of Taylor Swift's Red Tour. In December 2013, Mahone was named a "Digital and Brand Strategist" for Aquafina's FlavorSplash, a new line of flavored sparkling water targeted towards teens. On October 17, 2013, he kicked off his first ever headlining tour, MTV's Artist to Watch Tour. On November 13, Mahone released a song "Banga Banga" as a promotional single. "Mmm yeah" was released as the lead single from The Secret, his second EP, on January 27, 2014. The Secret was later released on May 27, 2014. On July 25, 2014, Mahone kicked off his second headlining tour, Austin Mahone: Live on Tour. During 2014 and 2015, he continued to independently release new music for his fans.